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Anker vs. Bambu Lab: Why the King of E-Commerce Lost the 3D Printing War
In 2022, Anker launched the AnkerMake M5 with a record-shattering $8.8M Kickstarter. But three years later, the industry leader isn’t the e-commerce giant—it’s Bambu Lab. This article explores how “Hard-Tech Logic” defeated “E-commerce Logic,” and why Anker’s record-breaking $46M pivot to UV printing marks a strategic retreat from the core… Learn more »
